永昌隆紀念品設計
Veng Cheong Long Souvenir Design
Warmth in a Bowl
「暖湯小帖」是泳江參茸行推出的湯料包系列,按季節及節氣配搭材料,方便日常煲湯。包裝透過和暖色彩與東方庭園插畫,為傳統湯料帶來親切的形象。 攝影從包裝取色,以粉紅、淡紫、黃及藍綠構成明亮的場景,配合湯料、木匙、湯碗與研缽,將插畫中的元素轉化為實景陳設。俯拍與高低錯落的擺設清楚展示系列,細節近攝則呈現紙面與印刷質感,營造溫暖而輕鬆的日常氣氛。
Warmth in a Bowl is a range of soup ingredient packs from Yong Jiang Ginseng Store. Ingredients are selected to suit the seasons and traditional Chinese solar terms, making everyday soup preparation easier. Warm colours and traditional Chinese garden illustrations give the products a friendly, approachable character. Drawing colours from the packaging, we created bright settings in pink, lilac, yellow and teal. Soup ingredients, wooden spoons, bowls and a mortar bring elements of the illustrations into the photographic setting. Overhead compositions and arrangements at varying heights present the range clearly, while close-ups reveal the paper and print textures, creating a warm, relaxed everyday atmosphere.