永昌隆紀念品設計
Veng Cheong Long Souvenir Design
LAN HEONG Rice Dumpling Packaging
蘭香閣的裹蒸糉是深受街坊喜愛的節慶食品。這套包裝以糉葉紋路與綁糉繩結為靈感,設計成糉形布袋,將傳統食物的形態延伸至日常用品。 我們將布袋與裹蒸糉並置,清楚呈現包裝的靈感來源。深綠背景配合側光,勾勒布料的摺痕、刺繡與糉葉的細緻紋理,營造沉穩而樸實的氣氛。再透過人物手挽布袋的畫面,展示包裝袋在實際穿搭時的效果。
Lan Heong Kuok’s rice dumplings are a festive favourite among local residents. Inspired by the textures of the leaf wrappers and the knots used to tie them, the fabric bag takes the shape of a rice dumpling, translating the form of a traditional food into an everyday accessory. We photographed the bag alongside the rice dumplings to show the inspiration behind its design. A deep green background and side lighting bring out the fabric folds, embroidery and fine textures of the leaves, creating a calm, understated atmosphere. Images of the bag being carried show how it complements an everyday outfit.