永昌隆紀念品設計
Veng Cheong Long Souvenir Design
A Lifetime of Happiness Together — Chinese Wedding Pastries
合成號是源自深圳墟的百年糕餅老字號,其婚嫁禮餅延續了婚前送餅的傳統。禮盒上蓋取材自新娘的紅蓋頭,結合雙喜、比翼鳥與花卉圖案,讓開盒的過程帶有中式婚嫁的寓意。 我們以垂墜的紅色布料鋪陳場景,透過光影與褶皺,在一致的紅色調中呈現不同層次。鏡頭着重雙手揭開盒蓋的動作,呼應掀起紅蓋頭的瞬間。配合鏤空花紋的近攝,呈現這份婚嫁禮品細緻而隆重的一面。
Hap Seng Hou is a pastry brand originating in Shenzhen’s old market district, with over a century of history. Its wedding pastries continue the tradition of giving pastries before a wedding. Inspired by a bride’s red veil, the box lid combines the double happiness symbol, paired birds and floral motifs, bringing Chinese wedding symbolism to the act of opening the box. We set the scene with draped red fabric, using light, shadow and folds to create depth within a consistent red palette. The photographs focus on hands lifting the lid, echoing the moment a bridal veil is raised. Close-ups of the intricate cutwork reveal the delicate detail and sense of ceremony behind this wedding gift.